Introduction Imagine you are walking into a supermarket. You need a razor. You walk into the men’s personal care and see a standard blue or black razor with ₨ 50, and suddenly you notice in women’s personal care the functionally same type of razor is tagged with Rs 70, but its color is pink. So what is special about that razor that increases the price? Welcome to the Pink Tax! It is not like government direct or indirect taxes like GST. It is an invisible, insidious tax impo